In eCommerce, staying in competition is one of the hardest things to do. However, there are many things you can do to attract more clients. One of these is crafting compelling product descriptions. Aside from actual photos, product descriptions are another feature customers usually look at. Unfortunately, if you don’t take writing the descriptions seriously, potential customers may lose interest in availing of what you offer.
Some business owners find it hard to come up with catchy yet informative product descriptions. Fortunately, nowadays, you can hire a fashion eCommerce agency to help you improve the quality of your product descriptions.
But why do you need to create compelling product descriptions? In this article, we’ll discuss more of the reasons why they’re important.
1. First Impressions Matter
Imagine being in a physical store and all products don’t have any labels on them, would you still buy from them? This is the same as eCommerce websites. Shopping online is difficult enough, so what more if there are no descriptions?
Whether your website has confusing product descriptions or no description at all, it can drive your potential customers away. With the detailed and compelling product description, your potential customers can see at first glance that you’re a legitimate seller and not a scammer.
If you’re planning to include the tiniest detail about a product, you can have a different font size depending on how important the detail is, to avoid having a text-heavy page.
2. Enhancing Search Engine Rank
Let the world know that you exist using the power of search engines. If you rank up, and make it to the first page of the search engines, you can reach a wider range of audience.
If you’re aiming for that, you should carefully think of the best keywords and terms to add to the product descriptions. The more natural yet commonly used keywords you include, the higher the chance that your product will appear when customers search for that specific keyword.
When deciding on the right keywords to use, research the most possible terms your target audience may use.
3. Building Trust
Since the only thing online customers can do is to look at the products through photos, you should be honest with your description. If there’s even the smallest change in colour due to lighting or screen, you should mention it.
Meanwhile, even if there are no issues, you should still describe the product in the tiniest detail. You may include the special features, benefits, size, and other essential things that they can’t acquire just by looking at the online photos.
The more you know and understand your target audience, the easier for you to craft the best product description that will build your credibility.
4. Setting Realistic Expectations
Sure, you can use colourful words when crafting product descriptions, but as much as possible, use those that everyone can understand. Besides, if you use too playful terms, this may lead to misunderstandings which can damage your reputation.
So instead, try to create a description that your audience will easily understand and the things they expect from what you offer. Aside from the detailed description, you can also improve your game plan by creating a video demonstration of how the product is used and its benefits.
5. Creating Emotional Connection with Customers
Building trust is one way, but having an emotional connection with customers can build loyalty. So when writing product descriptions, use language where your audience can relate. Try to state something they might be dealing with and highlight how your product can help them address this issue.
Instead of going straight to the point, you can transform the product from a want to a need. That way, they can feel how the product you offer can transform their lives. Of course, you shouldn’t include things that your product can’t do, instead, improve the things it can do by adding a meaningful storey to it.
6. Standing Out in a Crowded Market
The eCommerce market is a competitive one. But one of the things that can help your brand stand out from a crowded industry is a well-written product description. It may seem a bit too much for just a product description, but it’s just not exciting to buy from a store with product descriptions that aren’t easy to understand or are full of lies.
From making a first good impression to standing out in a crowded online world, crafting a compelling product description can help you go a long way. Besides, it’s not just about how well you can write the details of the products you offer, but also help customers get the exact thing they’re looking for.
We hope that this article helps you get to know the importance of creating the best product descriptions. If you want to give tips or discuss more about this topic, don’t hesitate to leave a comment below!